Copyright 2004 - 2008 Stephen Abbott Group Stephen Abbott Group
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Complete Brand Strategy I have had the privilege of being involved in many different brand development projects, from fresh creative concepts to detailed strategic planning. Client Industry Creative Partners Projects Deakin Consumer and Commercial Retail Kay Thody Brand Strategy, Naming, Identity Standards, Advertising & Promotions, HR Development Client Industry Creative Partners Projects Serving It Right (Go2) Association & Training Group Donat Group Brand Strategy, Identity Standards Client Industry Creative Partners Projects BC Campus - Dare 2B Digital Social Network Technologies Donat Group Brand Strategy, Naming, Identity Standards Client Industry Creative Partners Projects Cool Air Rentals Industrial Equipment Rentals Twin Fish Creative Brand Strategy, Identity Standards AHA Creative Strategies Alberta Cyberinfrastructure Innovation Ambrosia Restaurant Lounge Amish Pasta AON / Coquitlam School Board BC Campus / Dare 2B Digital BC Government / Canada's Pacific Gateway BC Government / PSS Bill Reid Gallery of Northwest Coast Art Big Fish Strategies Blackwood Corporate Apparel & Accessories Briar Construction Cool Air Rentals Deakin Industries / Deakin Outdoors Donat Group Dundrave Fish Market / Simply West Coast Ferenco Engineering Fraser Institute / EREO Project Haave MacDonald Harmony Pet Foods Higher Ground Adventure Based Learning iCompass Technologies IdeaLever Solutions Inn at Laurel Point Ivanhoe Cambridge Java Express Neighbourhood Café Junior Achievement BC Kamloops (City of) Love The Drive Automotive Accessories Nanomed Canada Nautaqua Deep Ocean Projects New Media BC / Opportunity Alert Obakki Designer Collective Out On Screen Vancouver Queer Film Festival Out In Schools Predator Ridge Project Opus Technologies Projectopus.com Opus Player Jamm Shareback Technologies Puppy Proof Rotary (Alberta) Serving It Right Sheldan Wood Creative Associates Siberra / Best Buy Future Shop Sierra Systems Sliiv.com Snowbird Lodge SouthCentre Mall Spotted Cow Publishing Sun Peaks Resort Switch Materials Toby Russell Buckwell Architecture Inc. Trees Organic Coffee & Roasting House Trekke Trilogy Studios Vata Brazil Washworld Whistler's Best Marketing Company Woodgrove Centre Client Industry Projects Nautaqua - Deep Ocean Projects Ocean Search & Recovery Operations Brand Strategy, Naming, Identity Standards, Collateral Client Industry Creative Partners Projects Inn at Laurel Point, Victoria Hospitality Octopus Strategies Brand Strategy, Identity Standards
 
New identity is scheduled to be revealed summer ‘08
 
Since 1971, Deakin Equipment was a trusted source of safety, work and living supplies for people who earned their living outdoors. If you needed it, Ross Deakin would get it for you. Times have changed. Evan Deakin (Ross’ son) now leads the company, and the outdoor equipment market is now more competitive than ever. Deakin Equipment has grown to include industry, retail and technology divisions. Balancing the existing respect of the industrial sector with the new and aggressive retail was important. The brand was founded on some very traditional values, and as old as the brand was, we didn’t want to depart from it completely. Deakin is still a family company, and the lifelong relationships with customers is valuable. Recognizing the authentic work & play outdoors distinguishes Deakin from it’s heavily retail competitors.
 
Feature Project This is a partial list of client projects, and a few examples of the work I’ve been part of.