The most comprehensive planning tool available for strategic brand development. Bringing all elements of the brand together, Plan 365™ is specifically designed for businesses facing growth opportunities and poised for leadership and success. Plan 365™ Is Plan 365™ right for your company?
 
Okay, Plan 365™ is not exactly a boxed branding kit. The creation of brand strategy is just not that rigid or predictable and there is no single formula. Just like your business plan, though, your brand strategy is most effective when it’s organized and purposeful. Plan 365™ is a straightforward, full scale program that defines your authentic story, coordinates the initiatives and drives the growth of your brand and your organization. Then again, don’t let the structure fool you. Your brand strategy is far more than just a functional checklist of tasks. Brand strategy is rooted in a fantastic exploration of possibilities and opportunities. It’s the balance of doing the right things and doing them in amazing ways that makes brand strategy development so powerful and rewarding. Plan 365™ is as much about writing a great story as it is telling a great story. What makes Plan 365™ so different? Have you ever heard the term “Lipstick on a pig”? Well, ...that’s why conventional branding efforts often fail. Branding for most companies (any organization, in fact) gets a typical creative treatment. With blue sky ideas, aggressive positioning and a burst of literal initiatives, brands are given a not-so-subtle kick in the pants to create interest and hype. Some people are happy, but the thrill doesn’t last long. Successful brands don’t just have great creative ideas - they deliver the brand promise through every aspect of the company. Plan 365™ ensures that you do.
 
 
Plan 365™ is completely scalable and designed to be implemented in stages as time, opportunity, and resources allow. Based on the goals of your company Plan 365™ outlines the framework for all initiatives and evolutions of your brand, and aligns them with your business goals. Plan 365™ includes: Research and Analysis Brand Story Development: Goals, Authentic Vision & Values, Creative Concepts Documented Standards: Operations, Identity, Culture & HR, Product Development, Communications & Promotions Tools for Implementation & Measurement Brand Audits
 
When your business is small it’s easy to keep everyone on track by sharing your dreams, goals and tactics verbally. After all, the passion & direction behind the brand story always comes straight from one source: You. However, as your organization grows the story gets shared through many sources. Interesting ideas get lost in the shuffle, and the subtleties that make your brand special can get a little muffled, or worse, forgotten. Different interpretations of the brand start to emerge. Passion, objectivity and innovation get set aside as the team puts out immediate fires and takes care of critical but routine issues. Plan 365™, exclusive to Stephen Abbott Group, is a living document that encourages dynamic creativity and provides you with the insight, confidence and tools you need to leverage your brand through growth. It anchors the passion behind business and gives everyone a solid foundation to work from. Whether it’s a comprehensive approach that includes all aspects of your organization, or starts as just a basic document plotting the foundation for future success, a defined strategy is imperative. Grow Confidently.
 
 
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Plan 365™ Fireside Chat™ Brand 101
 
Brand Intelligence™