Fireside Chat™ Fireside Chat™ is a fast track brand development process designed for successful entrepreneurs & small businesses that are growing and facing new challenges. Is a Fireside Chat™ right for your company? One part therapy, one part idea dump, one part pep talk.
 
 
Capture Passion. I’ve never met an entrepreneur who doesn’t like to talk. Sitting over coffee and listening to tales of a future great company or the projected growth of their existing one, passions bubble to the surface as ideas fly around. I know that some of the good ideas will get acted upon to some degree, while others will just slip away to be filed under Good Intentions. One thing is for sure, though: Without a plan the brand experience won’t be consistent, and the there will be preventable gaps that will sabotage any effort to build a brand with value. That’s where a Fireside Chat™ can help. A Fireside Chat is a straightforward, scaled-down program that defines your brand opportunity and sets you up with the awareness and confidence you need to make it happen. New and small businesses use a lot of templates and generic tools to build their business. Doing so allows the company to save valuable resources while taking care of certain needs with little or no harm. It’s not a perfect solution, but it works. Conversely, though, a generic or “copy-cat” brand strategy will actually do significant harm, limiting opportunities and holding back growth and acceptance. Fireside Chat identifies the most critical opportunities of your brand so that you can set yourself up for future success. For most businesses there always seems to be more needs than resources. The situation is amplified for smaller businesses. Strategic brand development often falls victim to time, insight and experience. It doesn’t have to. A Fireside Chat™, exclusive to Stephen Abbott Group, is a perfect time for business leaders to speak candidly about where they want to take their brand, and identify realistic measures for achieving it. Fireside Chat™ is a simple and refreshing approach to brand strategy development, combining working meetings and hands-on development. We cover the basics of your strategy, and you get the confidence to build a brand of value on your terms.
 
Copyright 2004 - 2008 Stephen Abbott Group
 
 
 
Plan 365™ Fireside Chat™ Brand 101
 
Brand Intelligence™