Research & insight for effective brand development Strategic brand development is one of the most powerful and rewarding processes available to business today. Interesting organizations are using fresh insight to push their business in new directions, with very positive results. A purposeful and unique brand experience is valuable to any company. Obviously, when it comes to fresh insight, innovation takes more than just raw information, but just relying on your imagination is dangerous. You need both to be effective. Our goal: to get you the level of understanding you need to make intelligent decisions about your brand. A Million Monkeys: Brand Intelligence™ specializes in research and analysis of the brand experience. Using a wide variety of direct and indirect discovery methods, we provide a fresh perspective on the brand experience and identify unique opportunities to create competitive advantage. A Million Monkeys: Brand Intelligence™
 
Do you need Brand Intelligence™ for your company? Use Brand Intelligence... for early stage brand development when relaunching an existing brand as a measuring tool for strategic management as a springboard for creative initiatives.
 
First Understand. Then Act. Copyright 2004 - 2008 Stephen Abbott Group Brand Audits Brand Audits are used to understand the effectiveness of current efforts, and identify weaknesses or underdeveloped initiatives in the existing brand strategy. Brand Strength Audit - assessing the brand through eight core measurements Brand Stakeholder Balance Audit - creating a complete brand effort Brand Channel Audit - ensuring a complete brand experience
 
 
 
Plan 365™ Fireside Chat™ Brand 101 Brand Intelligence™